New York's Record Franchise Settlement: What It Means If You Are Buying or Already Own a Franchise
Important Franchise News

On June 9, 2026, the New York Attorney General announced the largest financial settlement in the history of New York's Franchise Sales Act: Xponential Fitness, Inc., the parent company behind Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Rumble, AKT, and Body Fit Training, will pay $3,971,250 to franchisees it misled about how long it would take to open their studios.
If you own a franchise, are considering buying one, or operate a franchise system in New York, this settlement carries lessons worth your attention.
What Happened
Franchisors selling franchises in New York must give prospective buyers a Franchise Disclosure Document (FDD) containing accurate information about the offering, and must file that FDD with the Attorney General's office.
According to the Attorney General's investigation:
- From 2020 through 2024, Xponential and its brands filed roughly 33 FDDs in New York representing that new studios would open within three to six months.
- In reality, studios took an average of more than 13 months to open after franchisees signed their agreements.
- Xponential knew better. In its own SEC annual reports, the company disclosed average opening timelines of up to 12.2 months in 2022, 10.5 months in 2023, and 15 months in 2024.
That gap matters. Franchisees borrow money, sign leases, and plan for revenue based on the opening timeline the franchisor provides. A studio that sits dark for a year longer than promised can sink an otherwise viable small business before it ever opens its doors.
Under the settlement, $3 million will go to 70 franchisees harmed by the delayed openings, and $971,250 will reimburse franchise and transfer fees paid by 25 franchisees whose studios never opened at all.
Why This Settlement Matters
New York is actively policing franchise disclosures. The Attorney General's Franchise Section does not just collect FDD filings; it compares what franchisors tell New York buyers against what those same companies tell investors and regulators elsewhere. Inconsistencies between an FDD and SEC filings were central to this case.
Opening timelines are a material representation. Franchisors sometimes treat timeline estimates as soft marketing. This settlement confirms they are disclosure obligations with real enforcement consequences.
Franchisees have a regulator in their corner. Many franchise agreements push disputes into arbitration with limited remedies. The Attorney General is not bound by those provisions, and this is the office's latest in a series of small business enforcement actions, including the $1 billion Yellowstone Capital predatory lending settlement in 2025.
If You Are Considering Buying a Franchise
Before you sign a franchise agreement or pay any fee:
- Have the FDD reviewed by counsel. The document is long and dense by design. Item 11 (franchisor obligations), Item 19 (financial performance representations), and the franchise agreement itself deserve particular scrutiny.
- Pressure-test the opening timeline. Ask for data on actual opening times for recent franchisees, not estimates. If the franchisor is publicly traded, its SEC filings may tell a different story than its sales materials.
- Talk to current and former franchisees. Item 20 of the FDD lists them. Departed franchisees are often the most candid.
- Model the downside. Can you carry the lease, loan payments, and living expenses if opening takes twice as long as promised?
If You Already Own a Franchise
If your franchisor's pre-sale representations about timelines, costs, or support have not matched reality, you may have remedies under the New York Franchise Sales Act, which provides protections beyond your franchise agreement. Complaints can also be filed with the Attorney General's office.
If You Are a Franchisor
This settlement is a compliance warning. Your FDD representations, including estimated opening timelines, must be accurate and consistent with what you report elsewhere. If your actual performance data has drifted from your disclosures, update the disclosures before the Attorney General does the comparison for you.
The Bottom Line
Buying a franchise is one of the largest investments most small business owners will ever make, and the disclosure documents that govern that purchase now carry record-setting enforcement weight in New York. Whether you are evaluating a franchise opportunity, dealing with a franchisor that has not delivered on its promises, or maintaining your own franchise system's compliance, experienced counsel early in the process is far less expensive than litigation later.
Our firm advises small businesses across New York on franchise purchases, FDD review, and disputes with franchisors. Contact Us to discuss your situation.
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