Alex Herd, Managing Attorney

Alex Herd • February 13, 2026

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Alex Herd, Managing Attorney


Alex Herd founded the Herd Law Office in 2024 to provide business owners and nonprofit leaders with clear, reliable legal support—whether they’re launching a new venture or navigating complex challenges.


Alex partners with clients across all stages of growth, from startups and solo founders to established organizations managing disputes, acquisitions, and restructuring. No matter the size, every client receives the same commitment: responsive service, practical guidance, and legal solutions that make sense for real-world decision-making.


Rather than overwhelm you with jargon or generic templates, Alex focuses on simplifying the legal process so you can move forward with confidence. His goal isn’t just to solve problems—it’s to help you build a stronger foundation for your mission and long-term success.


Prior to creating the Herd Law Office, Alex worked exclusively for boutique law firms that shared the same goal of providing cost-effective services to small and mid-sized businesses and non-profits through a hands-on approach where the clients’ goals always came first.


Alex has demonstrated his ability to be a thought leader in his field and has been published on topics such as why ethical practices are good for businesses and how clients can benefit from using outside general counsel services. He has also taught multiple Continuing Legal Education classes, on the topics such as petitioning the New York State Attorney General’s Office, structuring an outside general counsel practice and ethical considerations for promoting legal services through social media. 


Outside of legal work, Alex enjoys spending his time managing fantasy baseball teams, playing board games, vacationing with his wife, Carolyn, and being a dad to his daughter Zoe.


Long Island Business Lawyer


Long Island Business Attorney





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Most business disputes do not begin with a dramatic betrayal or a screaming match in a conference room. They usually start with something smaller. A cost increase. A delayed payment. A vague agreement. A partner making a decision without full buy-in. A vendor relationship that starts drifting off course. A client who expected one thing and believes they got something else. In other words, business conflict often starts the way many business problems start: with ordinary pressure and unclear expectations. Rising prices are one common trigger. So are cash flow issues, shifting responsibilities, changing priorities, poor communication, and disagreements about who has the authority to make decisions. On their own, these issues may seem manageable. But when they are layered onto a weak contract, a strained relationship, or a lack of process, they can turn into real legal and operational problems. Common issues that lead to business conflict Conflict can grow out of all kinds of day-to-day business issues, including: increased costs or pricing disputes unpaid invoices or late payments disagreements between owners or partners vendors failing to perform as expected clients pushing beyond the original scope of work unclear contract terms one side changing expectations midstream unauthorized decisions or commitments misunderstandings about roles, responsibilities, or ownership What these situations have in common is that they tend to raise the same underlying questions. What was actually agreed to? Who had authority to act? What does the contract say? What was communicated? And what is the smartest way to respond now? Why these problems escalate so quickly A lot of business relationships function on momentum and trust. That is not always a bad thing. But when something changes, whether it is money, timing, performance, or priorities, the gaps start to show. That is often when businesses realize: the contract does not clearly address the issue the parties understood the arrangement differently internal decision-making was not as clear as everyone assumed important communications were never properly documented nobody addressed the issue early because they hoped it would work itself out Hope is useful in many parts of life. It is not a particularly strong dispute resolution strategy. The best move is to be proactive The most effective way to deal with business conflict is often to reduce the chances of it happening in the first place. That usually means tightening up a few fundamentals. Clear agreements A good contract should do more than capture the basic deal. It should help address what happens when things go wrong or change. That can include pricing terms, payment obligations, approval procedures, change-of-scope terms, termination rights, ownership rules, and dispute resolution provisions. The less clear the agreement, the more room there is for conflict when pressure hits. Clear internal rules Many disputes are not just external. They are internal too. A partner, manager, or owner acts without full authority, makes a commitment, moves money, or changes direction, and now the business has a relationship problem both inside and outside the company. Clear internal governance and decision-making procedures can help prevent a lot of unnecessary damage. Clear communication Business disputes often get worse because people respond too fast, too casually, or too emotionally. One poorly worded email can make a solvable issue harder to resolve. A more strategic approach is usually to pause, review the documents and facts, and respond with a plan instead of irritation. What to do when conflict has already started Once a dispute is underway, speed matters. That does not mean every disagreement needs to become a legal battle. In fact, many disputes are best resolved through practical negotiation, better documentation, or a carefully structured business solution. But waiting too long can reduce options and increase cost. Getting help early can make it easier to: evaluate the legal and practical issues preserve useful leverage avoid admissions that create bigger problems protect important documents and communications resolve the issue before positions harden Often the goal is not simply to “win.” It is to protect the business, contain the distraction, and reach the best available outcome under the circumstances. The visible problem is not always the real problem What looks like a simple disagreement about money, timing, or performance may point to a larger issue underneath. A vendor dispute may reveal a bad contract. A client payment issue may expose scope creep or poor approval practices. A disagreement between partners may uncover governance problems that have been simmering for years. That is one reason it is important not to look at these issues too narrowly. The immediate conflict matters, but so does the structure around it. A practical legal approach matters Not every business dispute should be handled aggressively from the start. And not every issue should be treated like a minor misunderstanding either. The right response depends on the facts, the documents, the business relationship, the amount at stake, and the client’s goals. Sometimes preserving the relationship is the priority. Sometimes the priority is getting paid, limiting exposure, or stopping things from getting worse. That kind of judgment is hard to apply when you are in the middle of the conflict yourself. Final thought Business conflict often starts with a common problem that was never handled clearly enough on the front end. The best thing to do is be proactive: use strong contracts, clear processes, and thoughtful communication to reduce the chance of trouble. The next best thing is to get help quickly once the trouble starts. Many business disputes can still be resolved effectively, but they usually do not improve by being ignored.
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